{"id":2472,"date":"2013-05-22T05:52:01","date_gmt":"2013-05-22T04:52:01","guid":{"rendered":"http:\/\/www.workshop.ch\/openmind\/?p=2472"},"modified":"2013-05-22T06:13:24","modified_gmt":"2013-05-22T05:13:24","slug":"bav-2013-wikipedia-gehrt-zu-den-top-10-brands-in-der-schweiz","status":"publish","type":"post","link":"https:\/\/www.workshop.ch\/openmind\/2013\/05\/22\/bav-2013-wikipedia-gehrt-zu-den-top-10-brands-in-der-schweiz\/","title":{"rendered":"BAV 2013: Wikipedia geh&ouml;rt zu den Top 10 Brands in der Schweiz"},"content":{"rendered":"<p><a href=\"http:\/\/www.workshop.ch\/openmind\/wp-content\/uploads\/2013\/05\/image.png\"><img loading=\"lazy\" decoding=\"async\" title=\"Wikipedia-Logo\" style=\"border-top: 0px; border-right: 0px; background-image: none; border-bottom: 0px; padding-top: 0px; padding-left: 0px; margin: 0px 0px 18px; border-left: 0px; display: inline; padding-right: 0px\" border=\"0\" alt=\"Wikipedia-Logo\" src=\"http:\/\/www.workshop.ch\/openmind\/wp-content\/uploads\/2013\/05\/image_thumb.png\" width=\"196\" height=\"239\" \/><\/a><\/p>\n<p>Nat\u00fcrlich kann sich die <a href=\"http:\/\/wikimediafoundation.org\">Wikimedia Foundation<\/a> daf\u00fcr nichts kaufen, aber es ist trotzdem mehr als ein Achtungserfolg: Gem\u00e4ss dem <a href=\"http:\/\/www.brand-asset-valuator.ch\">BrandAsset Valuator<\/a> 2013 (einer internationalen Markenstudie des Agenturnetzwerks Young &amp; Rubicam) geh\u00f6rt die Wikipedia in der Schweiz zu den zehn st\u00e4rksten Marken (Platz 10). Nebst <a href=\"http:\/\/www.google.ch\">Google<\/a> (Platz 3) ist es der einzige digitale Brand, der es in die Top 10 geschafft hat. Der BrandAsset Valuator befragt Schweizer Konsumenten zu 1\u2019100 Marken und bewertet aufgrund der Antworten die Differenzierung, die Relevanz, die Wertsch\u00e4tzung und die Vertrautheit einer Marke.<\/p>\n<p><em>Disclosure: Der Autor dieses Blogs arbeitet f\u00fcr die <a href=\"http:\/\/www.yr-group.ch\">Y&amp;R Group Switzerland AG<\/a>, welche den BrandAsset Valuator in der Schweiz durchf\u00fchrt, war aber selbst nicht an der Studie beteiligt.<\/em><\/p>\n<p><span hidden class=\"__iawmlf-post-loop-links\" data-iawmlf-links=\"[{&quot;id&quot;:97,&quot;href&quot;:&quot;http:\\\/\\\/wikimediafoundation.org&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20251202224241\\\/https:\\\/\\\/wikimediafoundation.org\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-12-03 17:28:58&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-12 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margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Nat\u00fcrlich kann sich die Wikimedia Foundation daf\u00fcr nichts kaufen, aber es ist trotzdem mehr als ein Achtungserfolg: Gem\u00e4ss dem BrandAsset Valuator 2013 (einer internationalen Markenstudie des Agenturnetzwerks Young &amp; Rubicam) geh\u00f6rt die Wikipedia in der Schweiz zu den zehn st\u00e4rksten Marken (Platz 10). Nebst Google (Platz 3) ist es der einzige digitale Brand, der es &#8230; <a title=\"BAV 2013: Wikipedia geh&ouml;rt zu den Top 10 Brands in der Schweiz\" class=\"read-more\" href=\"https:\/\/www.workshop.ch\/openmind\/2013\/05\/22\/bav-2013-wikipedia-gehrt-zu-den-top-10-brands-in-der-schweiz\/\" aria-label=\"Read more about BAV 2013: Wikipedia geh&ouml;rt zu den Top 10 Brands in der Schweiz\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","footnotes":""},"categories":[13],"tags":[1835,1834,1833,1832,46],"class_list":["post-2472","post","type-post","status-publish","format-standard","hentry","category-wikipedia-co","tag-bav","tag-brandasset-valuator","tag-markenstudie","tag-markenwert","tag-wikipedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BAV 2013: Wikipedia geh&ouml;rt zu den Top 10 Brands in der Schweiz - Open Mind<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.workshop.ch\/openmind\/2013\/05\/22\/bav-2013-wikipedia-gehrt-zu-den-top-10-brands-in-der-schweiz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAV 2013: Wikipedia geh&ouml;rt zu den Top 10 Brands in der Schweiz - Open Mind\" \/>\n<meta property=\"og:description\" content=\"Nat\u00fcrlich kann sich die Wikimedia Foundation daf\u00fcr nichts kaufen, aber es ist trotzdem mehr als ein Achtungserfolg: Gem\u00e4ss dem BrandAsset Valuator 2013 (einer internationalen Markenstudie des Agenturnetzwerks Young &amp; Rubicam) geh\u00f6rt die Wikipedia in der Schweiz zu den zehn st\u00e4rksten Marken (Platz 10). 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